Wisconsin School News Advertising

Wisconsin School News has been a trusted source of information for Wisconsin school leaders for more than 70 years. Our readership includes school board members, superintendents, school business officials and other public education stakeholders. Wisconsin School News is read by public school leaders with purchasing and decision-making power. Advertising in our flagship publication is a great way to connect with school leaders across the state.

Circulation

Circulation: 4,500
2,800+ school board members
400+ superintendents
300+ school business officials

The 36-page magazine, published 10 times a year in an 8” x 10.5” format, can provide your business with effective and economical coverage of the state’s elementary and secondary public school markets.

Reserve Your Ad Space Today!

2024-25 Ad Rates

	1X	4X	10X
Full Page (8.25″ x 10.75″)	$2,599	$2,439	$2,229
Full Page – Inside Front Cover	$2,859	$2,699	$2,459
Back Cover (6.25″ x 6.75″)	$2,889	$2,729	$2,489
Two-Thirds Page (4.25″ x 8.75″)	$1,939	$1,839	$1,669
Half Page (6.5″ x 4.375″)	$1,479	$1,389	$1,289
One-Third Page (4.25″ x 4.375″ or 2″ x 8.75″)	$1,119	$1,059	$979
Quarter Page (4.25″ x 3.375″)	$959	$889	$798
Special Two-Page Advertorial	$3,225

**WASB Service Associates receive a 10% discount on advertising. All rates are net.

File Formats

Mac or Windows accepted:

Adobe Acrobat PDF/X-1a (Preferred)
Adobe Photoshop (jpegs must be 300 dpi)

File Resolution

Graphics for color ads must be 300 dpi in CMYK mode (not RGB)
Graphics for black and white ads must be 300 dpi in grayscale mode (not RGB or CMYK)

Mechanical Specifications

Trim size: 8″ x 10.5″

Full page ads, please note:

Full page bleed (trim size) 8″ x 10.5.” Must add 1/8″ bleed – 8.25″ x 10.75.” Please allow 0.25″ safe zone, keep logos and text within 7.5″ x 10.”

To learn more, view our Advertising Prospectus or contact Ad Sales Manager Erica Nelson at 763-497-1778 or via email.