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Convention Sponsorships​

For over 100 years, the Wisconsin State Education Convention has been the largest gathering of education leaders in Wisconsin. Historically, about 2,100 school leaders attend the three-day convention. The general sessions on Wednesday and Thursday are the most widely attended events with over 2,000 attendees at each of the sessions.

Share your expertise with school officials, expand your brand awareness and network with school district decision-makers! A variety of sponsorship opportunities are available to help you meet your goals and stand out from the crowd. All sponsorship packages can be tailored to meet the needs of individual companies.

Contact Director of Communications Dan Linehan today at 608-512-1701 or The sponsorship deadline is Dec. 15, 2023 (exceptions may be made depending on the options selected).

In addition to the benefits that come with each sponsorship, we promote all sponsors in a tiered list in the:

  • Printed Convention Guide and the pre- and post-convention issues of Wisconsin School News, which reaches more than 4,000 school leaders statewide
  • Convention center signage
  • Pre-General Session scrolling slides
  • Convention app
  • Convention website, including a link to sponsor website

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Premier Event Sponsorships

General Session Keynote Address: $7,500 (1 of 3 available) 

Nationally renowned keynote speakers are a highlight of the convention with nearly all 2,000 attendees at the Wednesday and Thursday General Sessions and more than 1,000 attendees at the Friday General Session. Sponsors of the keynote speakers will be highlighted at each General Session and in convention materials. Sponsor receives reserved seating for the General Session along with the opportunity to introduce the keynote speaker.

WASB Breakfast: $7,500 

Be a part of the tradition! The WASB hosts a breakfast on Thursday morning of convention featuring a prominent speaker. Attended by approximately 350 members, the WASB Breakfast is a popular way to begin the day with an inspiring message. Sponsor receives complimentary tickets to the Breakfast along with the opportunity to introduce the keynote speaker.

Welcome Breakfast in the Exhibit Hall: $7,500 (SOLD OUT)

Attended by hundreds of school officials, the Welcome Breakfast is held the Wednesday morning of convention for attendees. Be a part of this great networking opportunity to kick off the convention. The breakfast coffee stations are set up at the sponsors’ booths and maintained both days while the Exhibit Hall is open to draw in attendees.

Networking Reception: $6,500 (2 available)

Held late Wednesday afternoon at the Hilton to maximize exposure and participation, the Networking Reception is a highlight of the convention drawing hundreds of attendees.

Breakout Session: $6,000 (SOLD OUT)

Choose from the much-anticipated Wednesday or Thursday breakout session sponsorships. You’ll have the opportunity to highlight your brand both onsite and online.

Event Sponsorships

Cookie Break: $2,700 (2 available)

Give your brand a boost by sponsoring a cookie break Wednesday afternoon for up to 500 attendees. Strategically located for maximum exposure, the cookie break station will be sure to draw large number of attendees looking for a sweet break.

WASB Delegate Assembly: $2,000 (0 available)

Be front and center for Wisconsin school boards by providing the refreshments at their annual Delegate Assembly. Attended by one member of all 421 school boards and 12 CESA boards of control in the state, the Delegate Assembly sets the policies for the association. Your brand will be seen by every school board in the state – it will be promoted in signage at the event as well as promotional materials.

Education Tour: $1,800 (1 available)

Take part in this popular convention activity to expand your company’s brand. Each year, convention attendees have the option of attending a tour of select Milwaukee public schools or other education-related organizations. Company representatives have the option of attending the tour as well.

Student Art Exhibit and Awards: $2,500 (SOLD OUT)

Take advantage of this unique opportunity to sponsor the convention’s Student Art Exhibit and Awards. The WASB is proud to partner with the Wisconsin Art Education Association to host an annual art competition for Wisconsin students in grades 7-12. All submitted pieces are displayed at the convention and the winning piece is announced by the sponsor along with WASB and WAEA representatives at the opening general session. The sponsor receives a framed copy of the winning artwork to display in their booth during the convention and permanently in their office.

School Fair: $2,900 (1 available)

The School Fair in the Exhibit Hall features interactive exhibits by school leaders, teachers and students from around the state. Districts send their students and educators to the School Fair space as their booth or have a booth elsewhere in the Exhibit Hall. (Part of the sponsorship is used to help offset the participating districts’ transportation costs.)

Virtual Attendee Access: $1,900 (1 available)

During the convention, eight specifically selected breakout sessions and one keynote speaker are recorded and available to all WASB members as a part of a Virtual Attendee Access registration. Sponsor the recorded sessions have your logo added to the Virtual Attendee webpage and used as a slide at the beginning of each session recording as well as in signage during the session.

Student Video Team: $1,900 (1 available)

Each year, one student video team is selected to capture the convention experience and create a short highlight video. Be the difference for this group of students and help offset their costs while building goodwill among attendees. (Part of the sponsorship is used to help offset the participating district’s transportation costs.

Premier Advertising Options

Mobile App: $4,500 (SOLD OUT)

The Convention Mobile App serves as an integral tool for attendees. Sponsorship includes a banner ad and dedicated button as well as two messages to attendees during the week of convention (no more than one per day).

Lanyards: $4,500 (no longer available)

You’ll get maximum exposure by having every attendee wearing your company name and logo.

Attendee Bags: $4,500 (no longer available)

Advertise on the Attendee Bags and your logo will be seen throughout the convention.

On-Site Guide Magazine Cover Wrap: $4,500 (no longer available)

Advertise on the On-site Guide Magazine Cover Wrap for a unique opportunity to be the first ad attendees see.

On-Site Pocket Guide: $4,500 (no longer available)

Advertise in the widely use Convention On-site Pocket Guide for an exclusive opportunity.

Supplementary Advertising Options

Email Message to Attendees: $400 (Sold out)

Send a message to attendees via email in the two weeks leading up to the convention or in the two weeks after the convention to follow up. One message per vendor. The message will be sent by the WASB staff using a standard convention email on a schedule determined by the WASB. Availability is limited.

Mobile App Messaging: $250 (Limited)

The Convention Mobile App is used extensively by attendees during the convention and can be a great vehicle for getting your message out. Send a message to attendees via the Convention Mobile App encouraging them to visit your booth. (Two messages per exhibitor during the week of convention – no more than one per day.) Content must be provided at least one week in advance.

Baird Center Escalator Signage: $3,000 (0 of 2 available)

Display your logo and message prominently to attendees by advertising on two of the four primary escalators used by attendees to reach the first, second and third floors of the Baird Center.

Baird Center Column Wraps: $750-$1,750

Display your logo and message prominently to attendees by advertising on a column immediately outside the exhibit hall in the Baird Center. Prices vary by size of column wrap:

    • 2′ high band around column – $750
    • 4′ high band around column – $1,250
    • 8′ high band around column – $1,500
    • 4′ x 8′ cling on front face of column – $1,750

Baird Center Cling Packages: $350/$450

Display your logo and message prominently to attendees throughout the Baird Center. Purchase a package of 18″ x 18″ or 24″ x 24″ clings that will be placed in strategic locations in the Baird Center (suggested locations include the glass railings near the primary escalators).

    • Two 18″ x 18″ clings for $350
    • Two 24″ x 24″ clings for $450

Baird Center Table-Top Signage Packages: $50/$1100

Display your logo and message prominently to attendees by advertising on tables used by attendees at registration, the cafeteria, the WASB Commons or other locations of the sponsor’s choice throughout the Baird Center. Table-top sign packages include:

    • Six 5″ x 7″ table-tent signs for $50
    • Six 8.5″ x 11″ signs in plastic holders for $100

Baird Center Digital Monitors: $1,900 

Advertise on the network of seven Baird Center digital monitors for Tuesday-Friday of convention. Your ads will rotate with convention announcements and are highly visible to attendees. The HD monitors are 42,” 1920×1080.

Exhibit Hall Coffee Station: $1,800 

Include a coffee station in your booth for attendees to help draw them in. Participating booths will be listed in the Convention Guide. (Coffee quantity is limited, one refill per day allowed.)

Hydration Stations: $500 (1 available)

The convention includes a lot of training and activities for attendees. Help keep them hydrated by sponsoring the Hydration Stations throughout the main floors of the convention center outside the breakout session rooms. Each water cooler will be accompanied by a sign promoting your brand. (Does not include water stations in the Exhibit Hall. See below for that option.)

Attendee Bag Insert: $500

Insert a brochure or one-page handout in the convention attendees’ bags to get your message out. Exhibitor will provide sufficient materials for 2,500 attendee bags. Materials must be pre-approved by WASB staff.

Exhibit Hall Water Station: $500

Include a water station in your booth for thirsty attendees. Participating booths will be listed in the Convention Guide.


Wisconsin State Education Convention
122 W. Washington Ave., Suite 400 · Madison, WI 53703
toll-free 877-705-4422 · phone 608-257-2622 · fax 608-257-8386


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