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Exhibit Booth Information

Over 280 companies exhibited at the State Education Convention and Exhibit Show in 2019. Reserve your booth today to take part in the 2020 show. We look forward to working with you!

Booth Rates & Specifications

Most prices are based on square feet (sq. ft.).
• 10′ x 10′ = $12.00 per sq. ft. ($1,200)
• 10′ x 20′ = $11.50 per sq. ft. ($2,300)
• 10′ x 30′ or larger = $10.45 per sq. ft. (e.g., 20′ x 20′ booth = 400 sq. ft. = $4,180)

• Corner Booth(s): $50 per corner extra
• Front Section (first four rows): $100 extra

Example: Booth 806 = $1,350
$1,200 for 10′ x 10′ + $50 for 1 corner + $100 front section = $1,350

• School Bus Flat Rate = $2,700 (Regular), $2,650 (Early Bird)

Early Bird Rate: 5% discount for all booths paid in full on or by July 31, 2021 (school bus flat rate has separate early bird price).
Regular rates apply for payments received August 1, 2021 or later.


Rent includes a 10′ x 10′ booth with 8′ draped backdrop, 3′ draped side rail dividers, one 44″ x 9″ sign, and two folding chairs.*
*Package subject to change.

Tables, electric service, internet connection, carpet, freight, storage, etc. are NOT included in the booth rent.

An exhibitor service kit, including order forms for services and equipment, will be made available by the decorator in September and following receipt of the signed contract. The exhibitor is required to make any arrangements for equipment and services and assume the cost of same.


*Prices are approximate. Packages are subject to change. Deadline for orders TBD. An exhibitor service kit with all pricing will be published in September.

10’ x 10’ Option 1:

Includes one 6’ x 30” skirted table and booth carpet – $155*

10’ x 10’ Option 2:

Includes one 8’ x 30” skirted table and booth carpet – $165*

10’ x 10’ Option 3:

Includes one 8’ x 42” skirted table, two padded stools and booth carpet – $255*

10’ x 10’ Option 4:

Includes one 30″ x 42” cocktail table, two padded stools and booth carpet – $195*

Booth Location Preference

Returning exhibitors from the January 2020 show can reclaim their 2020 booth location by emailing stating your desire to reclaim your booth by April 3, 2020. You will receive email confirmation including an invoice. You must agree to the Contract Terms & Regulations before confirming your request. All booths not reclaimed by April 3, 2020 will be released for general sale beginning April 4, 2020. New exhibitors may request booths not sold in 2020 prior to April 3 or request any available booth after April 3, 2020. The Web-based floor plan allows you to see what booths are available and where other exhibitors have been placed.

NOTE: The Exhibitor is solely responsible for site selection regarding proximity to competing or complimentary goods or services.

Exhibitor Business Profile for Web/Print
The website –

All exhibitor-related information is posted at You can view the floor plan, select a booth, print your contract, review advertising and sponsorship opportunities, view a current list of exhibitors, and more. Click on Exhibit Show to get started.

Your Business Profile for Web/Print

Your business profile will be included on the convention website, Convention Mobile App and print publications. The profile is the description of your company, products and/or services. Exhibitors may choose from two levels:

  • Basic Business Profile (no additional cost)
    • Company name, address and telephone, booth number and up to 30 words of descriptive text on the website and in the printed guide.

To upgrade, complete the Enhanced Business Profile field on the exhibitor contract, include the cost with your payment, and contact Amy Qualmann.

Image 2021 Convention Logo

Wisconsin State Education Convention
122 W. Washington Ave., Suite 400 · Madison, WI 53703
toll-free 877-705-4422 ph 608-257-2622 · fax 608-257-8386


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